{"product_id":"dawn-firm","title":"Dawn Firm","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eLooking for a mattress that feels \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efirm and supportive, but still comfortable enough to relax into?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDawn Firm Mattress\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, exclusive to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBeds4U\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, gives you that reassuring support while keeping your sleep surface comfortable night after night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eNZ Made and handcrafted locally to order\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it features a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ezoned pocket coil system, supportive foam and premium comfort layers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to work together for balanced comfort and reliable support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe individually wrapped pocket coils respond to movement to help \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ereduce motion transfer and minimise partner disturbance\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, while the Firm Fibre and Medium Foam layers add a comfortable touch of cushioning. Reinforced edges provide consistent support across the mattress, and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eadjustable base compatibility\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e gives you even more flexibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eZoned Pocket Coils\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Targeted support with less movement transfer.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFirm Foam Inlay\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Adds stability and support.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePremium Comfort Layers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Firm Fibre and Medium Foam for added cushioning.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eReinforced Edge Support\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Enjoy reliable support from edge to edge.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eComes with 10-Year Warranty.\u003c\/strong\u003e\u003c\/h3\u003e","brand":"Beds4U","offers":[{"title":"Single","offer_id":50500582441175,"sku":null,"price":2798.0,"currency_code":"NZD","in_stock":true},{"title":"Long Single","offer_id":50500582473943,"sku":null,"price":2998.0,"currency_code":"NZD","in_stock":true},{"title":"King Single","offer_id":50500582506711,"sku":null,"price":3198.0,"currency_code":"NZD","in_stock":true},{"title":"Double","offer_id":50500582539479,"sku":null,"price":3798.0,"currency_code":"NZD","in_stock":true},{"title":"Queen","offer_id":50500582572247,"sku":null,"price":4198.0,"currency_code":"NZD","in_stock":true},{"title":"King","offer_id":50500582605015,"sku":null,"price":4998.0,"currency_code":"NZD","in_stock":true},{"title":"Super King","offer_id":50500582637783,"sku":null,"price":5398.0,"currency_code":"NZD","in_stock":true},{"title":"California King","offer_id":50500582670551,"sku":null,"price":6198.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/1508\/9190\/files\/Dawn_Firm_Lifestyle.jpg?v=1789977437","url":"https:\/\/beds4u.co.nz\/products\/dawn-firm","provider":"Beds4U","version":"1.0","type":"link"}