{"product_id":"dawn-extra-firm","title":"Dawn Extra Firm","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you love a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efirm, supportive feel that feels reassuring from the moment you lie down\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDawn Extra Firm Mattress\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is made for you - \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eexclusively available at Beds4U\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eProudly NZ Made and handcrafted locally to order\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the Dawn Extra Firm combines a supportive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ezoned pocket coil system, premium comfort layers and an Extra Firm Foam Inlay\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to create a sleep surface that feels stable, comfortable and built for lasting support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe individually wrapped pocket coils respond independently as you move, helping to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ereduce motion transfer and minimise partner disturbance\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. So if your partner moves during the night, you can enjoy a more settled and uninterrupted sleep.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor that extra level of support, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eExtra Firm Foam Inlay and supportive foam layers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provide a comfortably firm feel, while the quilted firm fibre and medium foam layers add just the right amount of cushioning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe reinforced perimeter gives you \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003econsistent edge-to-edge support\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, allowing you to comfortably use more of the mattress. Combined with a sturdy platform base, the Dawn Extra Firm is designed to provide dependable support night after night.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKeu Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eExtra Firm Comfort\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Enjoy a solid, supportive feel night after night.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eZoned Pocket Coil System\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Targeted support with excellent motion control.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eExtra Firm Foam Inlay\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Added stability for a confidently firm sleep surface.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePremium Comfort Layers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Firm Fibre and Medium Foam for balanced comfort.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eReinforced Edge Support\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Enjoy more usable sleeping space with reliable edge support.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eIf you prefer your mattress \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efirm, stable and supportive\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the Dawn Extra Firm gives you the solid feel you’re looking for, with carefully layered comfort to make settling in at night something to look forward to.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cstrong\u003eComes with 10-Year Warranty.\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e","brand":"Beds4U","offers":[{"title":"Single","offer_id":50500561961175,"sku":null,"price":2798.0,"currency_code":"NZD","in_stock":true},{"title":"Long Single","offer_id":50500561993943,"sku":null,"price":2998.0,"currency_code":"NZD","in_stock":true},{"title":"King Single","offer_id":50500562026711,"sku":null,"price":3198.0,"currency_code":"NZD","in_stock":true},{"title":"Double","offer_id":50500562059479,"sku":null,"price":3798.0,"currency_code":"NZD","in_stock":true},{"title":"Queen","offer_id":50500562092247,"sku":null,"price":4198.0,"currency_code":"NZD","in_stock":true},{"title":"King","offer_id":50500562125015,"sku":null,"price":4998.0,"currency_code":"NZD","in_stock":true},{"title":"Super King","offer_id":50500562157783,"sku":null,"price":5398.0,"currency_code":"NZD","in_stock":true},{"title":"California King","offer_id":50500562190551,"sku":null,"price":6198.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/1508\/9190\/files\/Dawn_Extra_Firm_Lifestyle.jpg?v=1789977302","url":"https:\/\/beds4u.co.nz\/products\/dawn-extra-firm","provider":"Beds4U","version":"1.0","type":"link"}