{"title":"Pure Rest","description":null,"products":[{"product_id":"dawn-extra-firm","title":"Dawn Extra Firm","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you love a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efirm, supportive feel that feels reassuring from the moment you lie down\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDawn Extra Firm Mattress\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is made for you - \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eexclusively available at Beds4U\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eProudly NZ Made and handcrafted locally to order\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the Dawn Extra Firm combines a supportive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ezoned pocket coil system, premium comfort layers and an Extra Firm Foam Inlay\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to create a sleep surface that feels stable, comfortable and built for lasting support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe individually wrapped pocket coils respond independently as you move, helping to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ereduce motion transfer and minimise partner disturbance\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. 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Reinforced edges provide dependable support across the mattress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExclusively available at \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eBeds4U\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the Aura Extra Firm is a great choice for those seeking premium NZ-made quality with a confidently firm feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eZoned Pocket Coils\u003c\/strong\u003e – Targeted support with reduced motion transfer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra Firm Foam\u003c\/strong\u003e – Helps create a stable, supportive feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGel Foam Inlay\u003c\/strong\u003e – Adds comfortable cushioning without losing the firm feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Wool\u003c\/strong\u003e – A premium comfort layer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReinforced Edge Support\u003c\/strong\u003e – Reliable support across the full sleeping surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"\"\u003eIf you prefer a mattress that feels \u003cstrong\u003esolid, supportive and confidently firm\u003c\/strong\u003e, the Aura Extra Firm is worth experiencing. Discover the comfort of \u003cstrong\u003eNZ Made craftsmanship\u003c\/strong\u003e and find your ideal firm feel for a better night’s sleep.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eComes with 10-Year Warranty.\u003c\/strong\u003e\u003c\/h3\u003e","brand":"Beds4U","offers":[{"title":"Single","offer_id":50501185732823,"sku":null,"price":2798.0,"currency_code":"NZD","in_stock":true},{"title":"Long Single","offer_id":50501185765591,"sku":null,"price":2998.0,"currency_code":"NZD","in_stock":true},{"title":"King Single","offer_id":50501185798359,"sku":null,"price":3198.0,"currency_code":"NZD","in_stock":true},{"title":"Double","offer_id":50501185831127,"sku":null,"price":3798.0,"currency_code":"NZD","in_stock":true},{"title":"Queen","offer_id":50501185863895,"sku":null,"price":4198.0,"currency_code":"NZD","in_stock":true},{"title":"King","offer_id":50501185896663,"sku":null,"price":4998.0,"currency_code":"NZD","in_stock":true},{"title":"Super King","offer_id":50501185929431,"sku":null,"price":5598.0,"currency_code":"NZD","in_stock":true},{"title":"California King","offer_id":50501185962199,"sku":null,"price":6398.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/1508\/9190\/files\/Aura_Extra_Firm_Lifestyle_1.jpg?v=1789979834"},{"product_id":"aura-firm","title":"Aura Firm","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you love a mattress that feels \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efirm and supportive without feeling uncomfortably hard\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAura Firm Mattress\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eexclusively available at Beds4U\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, could be the perfect fit. Handcrafted locally to order, it combines responsive zoned pocket coils with carefully selected comfort layers to give you the confidence of firm support with a comfortable feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ezoned pocket coil system\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e responds independently to movement, helping provide targeted support while reducing motion transfer. So if you share your bed, your partner can move around without disturbing your side of the mattress as easily.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor added comfort, the Aura Firm features \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNatural Wool, Firm Foam, Supportive Foam and a Gel Foam Inlay\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. These layers work together to cushion pressure points while maintaining the firm feel you want.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ereinforced edge support\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e gives you reliable comfort from edge to edge, while the strong platform base provides a solid foundation designed for everyday durability. 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