{"title":"Pure Rest Dawn","description":null,"products":[{"product_id":"dawn-extra-firm","title":"Dawn Extra Firm","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIf you love a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efirm, supportive feel that feels reassuring from the moment you lie down\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDawn Extra Firm Mattress\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is made for you - \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eexclusively available at Beds4U\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eProudly NZ Made and handcrafted locally to order\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the Dawn Extra Firm combines a supportive \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ezoned pocket coil system, premium comfort layers and an Extra Firm Foam Inlay\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to create a sleep surface that feels stable, comfortable and built for lasting support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe individually wrapped pocket coils respond independently as you move, helping to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ereduce motion transfer and minimise partner disturbance\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. 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